Consciousness Price, Store Image, and Variations in Quality Repurchase of Private Label Analysis
نویسندگان
چکیده
The purpose of this study was to prove the effect Store Image, Price Consciousness, and Quality Variations Repurchase on Private Label, samples were taken using convenience sampling 179 respondents data collection a questionnaire which conducted at Superindo Cinere West Java Indonesia where all obtained instruments valid, with multiple regression results that there is significant variation between price quality awareness intention repurchase private label products but for store image it has no desire buy from labels, because turns out people not variations usually issued by supermarket concerned are cheaper than similar branded products.
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ژورنال
عنوان ژورنال: International journal of multidisciplinary research and analysis
سال: 2023
ISSN: ['2643-9840', '2643-9875']
DOI: https://doi.org/10.47191/ijmra/v6-i7-27